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M3 Marketing Group created B2B mobile tours for AT&T to demonstrate their products and services at prospect headquarters, resellers and tradeshows. Additionally, sponsorships and activation were secured for AT&T to participate in tours with Working Woman Magazine, ESPN, Oxygen Media and other media outlets.
Later at Aspen, AT&T’s event marketing agency of record, Yvon’s group managed the creative execution and on-site sales of AT&T services at local and national events throughout the U.S. An arsenal of creative assets attracted targeted consumers to tented displays, mobile displays, specialty vehicles and more at festivals, fairs, sporting events, shopping malls and hundreds of other locations. Trained staff demonstrated and sold local and long distance service, high-speed DSL, Dish Network, wireless and other services for the telecom client. |
