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ESPN’s SportsCentury tour was an experiential campaign that brought to life the best athletes, teams, and plays from the 20th Century and promoted ESPN’s award-winning cable television series, “SportsCentury.”
The 30-city dual mobile and mall tour included historical photographs and memorabilia, touch screen trivia stations, a “fantasy play-by-play” consumer activity, the ESPN theater, and an animatronic Lou Gehrig delivering his Yankee Stadium farewell speech.
The tours increased viewership above expected levels and helped secure integrated media buys from sponsors such as General Motors, Nike, MasterCard and others. |
