As Group President at Aspen Marketing, Yvon led the team that helped Hewlett-Packard solve a growing problem; that more and more of its best prospects didn’t have enough time or resources to visit HP at tradeshows or one of the regional demonstration centers to learn more about the company’s top-of-the-line commercial printers.

To solve the problem, the team designed a mobile exhibit that could house, transport and demonstrate the huge commercial printer right on the front doorsteps of their best prospects. The results from this approach are legendary; HP realized a ROI of over 40:1 throughout the multi-year campaign.

The tour far exceeded HP’s expectations and won numerous awards including:

• Event Marketer’s EX Award for “Best Mobile Marketing Campaign”
• Exhibit Magazine’s Silver Award for “Best Mobile Marketing Display”
• Computer Event Marketing Association’s (CEMA) Pinnacle Award for “Best Integrated Program”

In addition to the “Impressions Roadshow,” Yvon initiated additional B2B tours for HP in both the U.S. and Europe while at the helm of M3 Marketing Group.