Currently gearing up for the second leg of a 2008 campaign, the “Italy for Life Tour” is a mobile exhibit designed to intercept, educate and entertain both travel agents and consumers alike.

The 53’ double-expandable trailer features a café-style interior outfitted with comfortable guest seating, oversized photomurals and a series of large touch screen monitors that enable individuals to navigate their own personal tour of Italy’s 20 different regions.

Once on board, consumers can sip Italian coffees, sample Italian wines and cheeses, and leave with a photograph of themselves in a famous Italian destination. The tour, which visits Italian festivals and lifestyle centers across the U.S., distributes maps, brochures and magazines that help persuade consumers to make Italy their next vacation destination.