In an effort to increase consumer rentals of Nintendo video games at Blockbuster retail locations, a team led by Yvon at M3 Marketing Group developed a mobile marketing campaign titled “Are You Game Enough?” The campaign was comprised of seven mobile display units that were each deployed to different regions within the U.S. The mobile displays visited events and Blockbuster locations all summer when kids were out of school.

Each display featured the full line of Nintendo Game Boy units allowing consumers to demo Super Mario 64, Star Wars Racer, Pokemon Snap and many others. Prizes were awarded for high scores and on-site raffles.

The campaign reached over 1.5 million visitors and spiked an average 30% increase in game rentals versus the prior year for participating Blockbuster locations.