As President of M3 Marketing Group, Yvon helped Oxygen Media launch its 24-hour cable television network and website to women while helping secure distribution deals from local cable affiliates in major U.S. markets.

The launch was comprised of a 3-pronged experiential marketing campaign: 1) the “Oxygen Tank” which was a custom Airstream trailer outfitted as a mobile television and production studio; 2) the “Oxygen Truck” which was a custom mobile display where women could surf Oxygen.com via a satellite connection and watch previews of Oxygen programs; and 3) “The Village” which was a tented area featuring live performances from musicians, Starbucks Café and other sponsor booths along with the “Oxygen Wall” which posted photos of consumers and their personal expression of “why it’s great to be a woman.”

The tour reached nearly 1.2 million consumers and generated over 30,000 e-mail addresses for future promotional campaigns.