As Group President at Aspen Marketing Services, Yvon led a team that created an event marketing platform for Qwest Communications which enabled the telecom to generate awareness for its entire service portfolio.

The team designed, fabricated and toured a variety of Qwest branded assets to blitz key markets in the Rocky Mountain states. Double-expandable trailers, specialty vehicles, mall displays, tents, pop-up retail displays and even a giant Planet Qwest globe all were deployed to demonstrate high-speed DSL, Direct TV, wireless and other core services to prospective Qwest customers.

Since the launch of the program, Qwest visited nearly 100 events and generated over 10,000 leads annually. In addition, Qwest significantly raised its profile in markets such as Phoenix, Denver, Seattle and Minneapolis and was able to thwart major promotional campaigns designed to steal Qwest customers by competitor Cox Communications.