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As Principal of M3 Marketing Group, Yvon led an operational team that assisted Roche Pharmaceuticals’ promotion agency launch Tamiflu®, a new anti-flu medication, in major U.S. markets.
Yvon’s team delivered turn-key execution of the 16-vehicle, 250-person guerilla marketing campaign that featured actors living in “glass studio apartments” (safe from the flu) and costumed actors distributing product information and chicken noodle soup.
The innovative launch won a Pro Award and Reggie Award as “Best Overall Promotion” in the U.S., reaching over 1,050 locations nationally while generating over 100 million media impressions in just two months. |
