ABC Family

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Huge Television Series Launch

For the launch of ABC Family’s weight-loss drama Huge, EventNext developed a national bus tour to procure media coverage and engage young adults at fairs, parades, and other community events. Consumers received branded swag, met the show’s characters, and decorated the bus with stories of how they “lived huge.” The results crushed client expectations as the show premiered with more than 2.5 million viewers.