Dodge Marathon Activations

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Rock ‘n’ Roll Marathon Sponsor Activation

EventNext helped negotiate and activate Dodge’s Official Auto Series sponsorship at Rock ’n’ Roll Marathons throughout the US. Activations included vehicle displays, lead generation, and test drives at all race expos, producing an average of 4,200 leads and 600 test drives per race.

Prior to a Dodge-titled San Diego race, EventNext surprised thousands of runners with a flash mob, generating over 50,000 shares on social media.