Food Network

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Guy’s Grocery Games Show Launch

Seeking low-cost ways to attract media attention around the launch of Guy’s Grocery Games, Food Network challenged EventNext to think big and we did—literally. EventNext conceived and orchestrated Guy Fieri’s drive through Times Square and onto the set of Good Morning America in a giant, hot-rod shopping cart.The spectacle surpassed all media expectations, surprising thousands on the streets of New York and millions of viewers at home.