Honda H-RV

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HR-V Launch/”Its’ Just Right” Tour

Inspired by “Goldilocks and the Three Bears,” EventNext set out to build awareness for the all-new Honda HR-V launch and consumer drive experience. Prospects at malls, festivals, and other high traffic locales discovered that the HR-V is not too big, it’s not too small—it’s just right! Field staff in Goldilocks-themed attire visited 12 cities, made a significant impact on social media, and generated over 4,000 test drives.