Italy Tourism

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Italia Much More Tour

EventNext created a mobile tour for the Italian government that promoted Italy as a preferred vacation destination to both consumers and travel agents. Customizing two double-expandable trailers with interactive touchscreen technology, photography, food, music, and more, EventNext created an environment to discover Italy’s most beautiful attractions.

The tour generated over 100,000 personal engagements, reaching prospects at travel shows, festivals, and lifestyle centers.